Running a home improvement business can be a complex undertaking. Not only do you need to possess skills and knowledge about the services you’re offering, but you must be adept at all of the elements that running a business entails  acquiring new business, retaining clients, managing staff, marketing, setting budgets with an eye toward growth  all while offering exceptional experiences for your clients. 

One of the key benefits of owning a franchise with a proven brand like ShelfGenie is the topnotch franchise support. At ShelfGenie, franchisees don’t face any challenges on their own. Our business model has a built-in virtual assistant through our full-service Business Support Center at our Home Office in Atlanta. The Center’s experts handle all administrative duties, so our franchisees can spend their energy providing exceptional services for clients. 

Our franchise support also allows our franchisees time for marketing their growing businesses, building and managing their teams, and securing new clients. 

When Franchise Partner Alan Regala started his ShelfGenie franchise in Seattle in 2011, he wasn’t sure how quickly he could grow his business. He soon realized that the demand for ShelfGenie’s shelving solution services was much greater than he ever imagined. The franchise support he received from the Business Support Center was invaluable in helping him achieve his goals. 


“There are multiple reasons I would tell people to look at ShelfGenie as a franchise option,” Regala says. “The company itself provides an excellent client experience and a great service, but having the Business Support Center to help schedule jobs and track my clients’ satisfaction has been a tremendous aid to growing my business. The Business Support Center assists in the administrative duties, and with this support in place, ShelfGenie is designed to help franchisees ramp up quickly.” 


ShelfGenie’s franchise support helps our franchisees stay organized, allowing them to secure new business more quickly. ShelfGenie places high value on customer satisfaction, so our Business Support Center does everything possible to make sure there are no missed appointments, including placing reminder calls to your clients and your team. Our Business Support Center also manages your team’s personal calendars to ensure you’re never overbooked. 

ShelfGenie considers the Business Support Center a major asset in overall brand building. By maintaining a team of reliable professionals in a central location, we can consistently provide exceptional work that exceeds clients’ expectations and sets us apart from the competition. 

As a franchisee, you will interact with your clients during design and installation. The Business Support Center interfaces with your clients from the moment they seek out ShelfGenie’s shelving solution services, which allows us to deliver a consistent brand message. Our franchise support also provides YOU with peace of mind, knowing that whenever your clients call ShelfGenie, they will be greeted by an enthusiastic professional who has all of our brand resources at their fingertips. 

We’re also actively involved in driving new clients to your business. While you’re out marketing in your community or on a client call, our Business Support Center is there to field other calls and fill in any gaps. Our staff is stacked with highly trained sales professionals so you can spend your capital elsewhere.


Our Business Support Center provides franchise support by reminding clients to schedule appointments suitable for their particular shelving solution needs. They also reach out to folks you meet at trade shows or other networking events. If these “leads” fail to book on the first phone call, our staff will touch base again a few weeks later to emphasize the quality and benefits of the ShelfGenie customized shelving and storage solution system. 

Positive client feedback and ratings are an essential part of any successful business. After you’ve sent us the “before and after” photos of a client’s remodeled space, the Business Support Center contacts the clients to ask how likely they are to refer ShelfGenie to friends and family. Our client satisfaction levels remain high, which is crucial for driving new business to your franchise.  

If a client does have a negative experience, our staff will be alerted right away and make sure we do whatever possible to improve or resolve the situation.


If you would like to learn more about ShelfGenie’s franchise support, we encourage you to start a conversation. Simply fill out the no-obligation form on this page, and one of our franchise development experts will be in touch with you as soon as possible.