Creative branding ups the game for Glide-Out shelving franchise owners
As people age, products that ease access to the most-used parts of their homes become vital. ShelfGenie Glide-Out shelving franchise owners are providing just such a product. Through national branding and marketing, we’re carving out a niche, tapping into the massive $235 billion home improvement market while also transforming lives.
Founded in 2000, ShelfGenie has quickly grown to 50 franchise locations across the U.S. and Canada, providing organization and accessibility solutions for the 87% of seniors who, according to AARP, want to remain in their homes as they age. The American remodeling industry is booming, and since 2007, ShelfGenie franchises have posted more than $200 million in retail sales. Our brand is growing, and marketing support plays a big role in that growth.
“We updated the marketing and did an entire rebranding of ShelfGenie about a year and a half ago,” said Scott O’Hara, Managing Director of ShelfGenie. “As we’ve gone through that process, we’ve continued to change our creative and update the marketing.”
The rollout of new creative marketing materials and promotions across the country is creating a lot of brand excitement, and franchise owners are reaping the benefits. Here are just a few thoughts on this exciting new brand awareness.
ShelfGenie franchise owners score big with new website
The holy grail of marketing is the ability for a company to meet consumers in their moment of need — that crucial second when a window-shopper becomes a customer. Part of ShelfGenie’s new marketing push is to reach customers at that critical moment, and we’re accomplishing this with a new consumer web presence.
“We’re getting a lot of notice after the launch of our brand new website back in June,” Scott says. “We’re getting a lot of volume going to our website, and it’s really exciting for us to see this online presence that we’ve always had generating much more excitement going.”
A dedicated copywriter manages the consumer blog, which keeps the site copy fresh and engaging while also providing consumers with a valuable resource for home improvement tips. This builds the brand and, in turn, value for franchise owners.
Franchise owners play a key role in brand growth
ShelfGenie’s dedicated family of franchise owners are continuing to propel brand awareness as they seek out new avenues of exposure in diverse, innovative and inspired locations. From home shows to food festivals, ShelfGenie franchisees are spreading the word about our revolutionary Glide-Out shelving products.
ShelfGenie franchise owners are much more than salespeople or even entrepreneurs. They’re brand ambassadors for our company, the first point of contact for many consumers in our core market.
Through both local marketing efforts and direct customer outreach, ShelfGenie franchise owners play a direct role in growing the company as we continue on our mission of transforming frustration and pain into enjoyment and love.
Learn more about ShelfGenie
With 50 franchise locations and 160 territories in the U.S. and a low startup cost beginning at $70,100, ShelfGenie is poised for explosive growth. Territories are available across the country, and we’re actively seeking entrepreneurs who are ready to take up our mission.